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安博臣开办雅加达工厂 ，深耕印尼视频监控市场 ANBOSON to build factory in Jakarta
为了进一步拓展海外业务领域 ，提高公司品牌国际知名度 ，安博臣公司近期采取多项措施积极推进“走出去”战略 ，充分调动员工出国积极性 ，深耕细作海外市场 ，加快全球运营。
A number of strategic plans, which include putting forward ‘Going Out’ initiative by motivating employees to travel abroad for international marketing, have been mapped out in ANBOSON in an attempt to expand business abroad and boost brand globally.
由于安博臣品牌一直以来在印尼市场获得高度认可 ，同时考虑到印尼作为“一带一路”的重要国家 ，其视频监控市场未来发展前景十分乐观 ，安博臣最终决定将印尼作为海外品牌深耕塑造第一站并派遣一批业务精英向印尼进军 ，进一步开拓当地市场 。为了整合当地有利资源优势，加强与当地企业交流与合作 ，安博臣高层人员还做出大胆经营举动——与当地一家合作已久的大型代理商合伙投资办厂 。
As one of important country along the route of “One Belt, One Road” initiative, Indonesia was selected as the first overseas market where ANBOSON began to carry out its “Going Out” strategy by assigning sales reps to march into local market for further business development. A great and bold move was also made by ANBOSON to cooperate with a big local agent in Indonesia for building a Jakarta-based CCTV camera factory, which is believed to build stronger bonds between ANBOSON and local companies as well as driving more business opportunities through tapping into local advantageous resources
印尼作为全球10大经济体之一，是东南亚最大的三个视频监控市场之一 ，伴随大型基础设施和制造业的投资拉动 ，印尼视频监控市场预计在未来几年将会得到快速增长 。但据相关调查显示 ，印尼视频监控市场集中度较低 ，前15大供应商占市场总营收不到50% ，加上工业基础薄弱 ，科技水平较低 ，相当多的工业制成品都依赖进口 ，这对于中国企业进军印尼市场无疑是一大利好消息 。
Indonesia, among the 10 biggest global economic entities, is also one of three biggest video surveillance markets in Southeast Asia countries.The demand towards video surveillance products in Indonesia is expected to rise rapidly in following several years as a consequence of higher infrastructure investment. Opportunities allowed for Chinese companies to tap into Indonesian video surveillance market are also broad from perspective of low concentration ratio for Indonesian video surveillance industry (the amount of total sales from top 15 suppliers accounts for less than 50% of overall market revenues), plus another truth that many industrial goods in Indonesia depend on import due to its weak industry foundation and underdeveloped technology.
经过周密的市场调查和双方沟通协商后 ，新工厂最终落址印尼雅加达 。安博臣将主要负责提供工厂设备和技术支持 ，当地代理商则负责提供工人 ，目前正紧密筹备新工厂各项事宜 。安博臣雅加达工厂将集视频监控产品的生产 、销售和服务为一体 ，为印尼以及周边东南亚市场提供高质量的OEM,ODM服务 。
After a detailed market investigation was conducted,ANBOSSON made an agreement with local agent to build new factory in Jakarta,capital of Indonesia. Construction work is now underway with equipments and technical support provided by ANBOSON but workers supplied by agent. ANBOSON Indonesian company, which will focus on production, sales and service of CCTV camera products, can offer OEM/ODM service for customers in Indonesia and neighbouring Southeast Asia countries.
新工厂的建成不仅对带动当地经济的发展 ，解决当地就业问题做出积极贡献 ，同时将有效地加强安博臣公司在印尼视频监控市场的领导地位 ，能够有效地满足印尼以及东南亚国家对高质量视频监控产品的需求 。此外 ，安博臣雅加达工厂成立也是安博臣品牌建设的重要里程碑 ，将极大地提高安博臣品牌在印尼以及周边东南亚国家市场的知名度与影响力 。
Implementation of factory construction will make some contributions to local economic development and employment as well as leveraging ANBOSON’s leadership in local video surveillance market by providing high quality CCTV cameras to Indonesia and neighbouring Southeast Asia countries. It will also mark an important milestone in improving ANBOSON brand voice and influence in Indonesia and neighbouring Southeast Asia countries.
为了加大安博臣雅加达公司品牌宣传力度 ，我司将于今年8月参加在印尼雅加达举行的电子展 ，届时将向来自各国的客户展示安博臣最新的视频监控产品 ，加深安博臣产品在印尼及周边市场的知名度与影响力 。
A business plan that ANBOSON will attend electronics exhibition held in this August in Jakarta, is another great move to facilitate ANBOSON’s strategic partnerships with local companies and also improve ANBOSON brand reputation and influence around the world.
安博臣将持续自主品牌海外市场的开拓并将全面启动“走出去”品牌推广策略与“双赢”的渠道经营策略 ，在全球区域内进行品牌深耕塑造 ，为全球客户提供高品质的视频监控产品以及一流的售后服务 。
The success of Indonesia marketing just forms a part of taking ANBOSON business to a global level through international marketing based on “Going Out” initiative and a win-win game, benefiting people around the world with high-quality video surveillance products and first-class after-sales service.
